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Senior Product Development Manager (Cannabis)

HEXO Corp

HEXO Corp

Product
Toronto, ON, Canada
Posted on Oct 2, 2025
Apply now
Position: Senior Product Development Manager (Cannabis)
Location: Toronto, Ontario
Job Id: 3783
# of Openings: 1

Senior Product Development Manager - Tilray Cannabis
(Hybrid; Toronto, ON/Leamington, ON)

About Tilray Brands Inc.
​Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
Looking to develop your career at the forefront of a rapidly expanding industry?

Job Summary:
The Senior Product Manager will lead strategic product initiatives across Tilray’s Canadian adult-use cannabis portfolio. This role is responsible for defining product vision, developing roadmaps, and guiding cross-functional teams through planning, development, and launch cycles to execute the development of industry leading products. In addition, you will be responsible for the strategic category & portfolio plan, ensuring alignment with commercial objectives and long-term growth targets.

Key Accountabilities:

Strategic Leadership

  • Define and drive the product strategy and roadmap for the adult-use portfolio.
  • Lead product discovery and validation through market research, competitive analysis, and customer feedback.
  • Develop and maintain the strategic portfolio plan, including SKU rationalization, innovation pipeline, and lifecycle management.
  • Translate business objectives into actionable product plans and success metrics.
Cross-Functional Collaboration
  • Partner with Project Management, R&D, Procurement, Design, Sales, and Regulatory teams to ensure timely and high-quality product delivery.

Execution & Optimization

  • Own the end-to-end product lifecycle—from ideation to launch and post-launch optimization.
  • Monitor performance metrics and iterate based on data insights and customer feedback.
  • Lead SKU productivity analysis and portfolio optimization efforts.

Stakeholder Engagement

  • Present product strategies and performance updates to senior leadership and external partners.
  • Coordinate with Sales, Trade & cannabis control boards and key retailers on product listings, portfolio planning, and go-to-market strategies.

Qualifications:

  • 6–10 years of product management experience, preferably in CPG or regulated industries.
  • Proven success in leading cross-functional teams and launching high-impact products.
  • Strong analytical skills with experience in data-driven decision-making.
  • Excellent communication and stakeholder management abilities.
  • Bachelor’s degree in Business, Marketing, Engineering, or related field; MBA preferred.
Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.
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