Field Marketing Advisor

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer/partner engagement. Responsible for channel program, our teams drive marcom strategy – from making budget recommendations to defining content themes. Interacting directly with partners and utilizing third-party data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management, product development, channel sales and partner enablement.

Join us to do the best work of your career and make a profound social impact as a Field Marketing Advisor on our Field Marketing Team in [Beijing].

What you’ll achieve
As a Senior Field Marketing Advisor, you will lead the development and execution of the go-to-market field marketing plans to support channel business growth initiatives, localizing and adapting global content and programs that achieve sales demand.

You will:

• What you’ll achieve

  As a Senior Field Marketing Advisor, you will lead the development and execution of the go-to-market field marketing plans to support channel business growth initiatives, localizing and adapting global content and programs that achieve sales demand.

  You will:

Strategic Planning and Matrix Construction: Formulate overall operation strategies for channel new media, coordinate the matrix layout of WeChat ecosystem, Douyin, Xiaohongshu, industry vertical platforms, etc., clarify the positioning of each platform (such as brand communication, channel empowerment, potential customer mining), and ensure alignment with group and channel strategies.

• Content Ecosystem Development: Lead the planning and production of channel-exclusive content, covering product solution interpretation, channel policy promotion, successful cases, industry trend analysis, etc., build a high-value content system suitable for B2B channel scenarios, and empower channel partners in marketing transformation.
• Channel Empowerment and Collaboration: Link national channel partners, build a new media operation empowerment system, provide content materials, operation tools and methodology support, promote the improvement of channel partners' new media capabilities, and realize the coordinated voice of the brand and channels.
• Data-Driven Optimization: Establish a multi-platform data monitoring and review system, track core indicators such as exposure, empowerment conversion rate, and potential customer acquisition volume, iterate operation strategies, content directions and delivery plans through data analysis, and continuously improve ROI.
• Supplier Management and Resource Integration: Lead the supplier team to complete goal decomposition and implementation, formulate performance appraisal standards; collaborate cross-functionally with marketing, sales and product teams, integrate internal and external resources (such as influencers, industry organizations), and plan and execute joint marketing activities.
• Trend and Competitor Insight: Closely monitor B2B new media industry trends, platform rule changes and competitor dynamics, innovate operation models combined with Dell's channel characteristics, and maintain the competitiveness of channel new media.
• Diversified Content: Plan the construction of the live broadcast system and be responsible for the full-lifecycle operation, including theme planning, script development, guest coordination (channel partners/internal experts), process control and review optimization; promote the improvement of channel partners' live broadcast capabilities, and realize the coordinated voice of the brand and channels as well as the implementation of joint live broadcasts.

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• Educational Background: Bachelor's degree or above; majors in Marketing, Journalism and Communication, Digital Media or related fields are preferred.
• Experience Requirements: 3-5 years of new media operation experience; experience in B2B technology industry or channel new media operation is preferred; successful cases of building a new media matrix from 0 to 1 and achieving large-scale growth.
• Professional Competence: Proficient in the operation logic and algorithm rules of mainstream new media platforms; skilled in using content creation, traffic delivery and data analysis tools; excellent copywriting planning and content control capabilities, able to produce professional content that meets channel needs; experience in private domain traffic operation and live broadcast empowerment for channels.
• Core Competencies: Strong result orientation and goal management capabilities; good at channel resource integration and cross-departmental collaboration; sensitive to technology industry trends, strong learning ability and ability to quickly adapt to business changes; strong pressure resistance, excellent communication, coordination and team leadership skills.
  

Desirable Requirements
•Bachelors’ degree
•Additional languages

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Application closing date: 30-Sep-2026

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.