Crank Software Inc. is an innovator in embedded user interface (UI) solutions. Compared to traditional electronic design automation tools, their products and services enable R&D teams to more quickly develop rich graphical displays—also called UIs or HMIs—for resource-constrained embedded devices. Applications include in-car graphical displays, animated GPS systems, and rich user interfaces on factory floors. Crank Software bridges the gap between UI design and embedded systems to deliver competitive advantage because streamlining the development lifecycle enables their customers to get products to market faster, with higher ROI and lower TCO, while delivering a superior customer experience. But let's start at the beginning.Something looks off?