1442402 - Director, Product Market Success, AMER
Cisco
This role will remain posted until June 12, 2025 or will be removed sooner if a sufficient number of applicants are received. Candidate must be based in the Continental US and sponsorship will not be provided.
Cisco is seeking a strategic Product Market Success Director in AMER to drive the growth of Cisco’s security products across North and South America, Canada, US, and Public Sector. This leadership role focuses on developing growth strategies, aligning with sales teams to meet pipeline and bookings goals, leading a globally distributed team, and driving Account-Based Marketing (ABM) initiatives with a focus on Enterprise Marketing, 1-to-Few, and 1-to-1 approaches.
The ideal candidate will have a blend of strategic thinking, sales leadership interface experience, and a proven track record of success in regional market growth, product adoption, and team leadership. This individual will lead a team of 6 globally based direct reports and must be comfortable with travel to major events. This position can be based anywhere within the Continental US.
This role offers an outstanding opportunity to lead and craft the success of Cisco’s security product portfolio across North and South America, Canada, US, and Public Sector. It requires a results-driven leader with focused strategic ability, ABM expertise, outstanding team leadership skills, and the ability to deliver measurable business impact.
Key Responsibilities
Product Growth & Sales Alignment:
- Develop and execute strategic growth plans to meet pipeline and bookings goals.
- Align product messaging and sales targets with sales leadership across AMER regions.
- Drive personalized campaigns using ABM principles and refine strategies based on performance metrics.
Team Leadership:
- Lead and mentor a global team of 6, encouraging collaboration and accountability.
- Drive market penetration, product adoption, and revenue growth through region-specific strategies.
- Set clear goals and KPIs to ensure consistent execution.
Marketing Program Execution:
- Customize and deliver regional marketing initiatives leveraging ABM strategies.
- Partner with agencies and internal teams to create targeted, localized campaigns.
- Analyze marketing effectiveness and recommend improvements.
Cross-Functional Collaboration
- Align regional efforts with sales, marketing, product, and customer success teams.
- Provide market insights and performance reports to leadership.
- Represent AMER at major Cisco events and industry conferences.
Basic Qualifications
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
- 8+ years of experience in product, regional, or partner marketing, including ABM experience.
- 3+ years in a regional leadership role with sales interface responsibilities.
Preferred Qualifications
- Experience in cybersecurity and familiarity with regional market dynamics.
- Strong skills in analytics, CRM tools (e.g., Salesforce), and marketing automation platforms.
- Proven success driving product growth, pipeline generation, and bookings in sophisticated markets.
- Outstanding teamwork and communication skills to effectively interface with sales leadership and cross-functional teams.
- Ability to thrive in a fast-paced environment and adapt to shifting market conditions.
Other Requirements
- Ability to travel to major events, conferences, and internal meetings as required.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box! But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. A passion for technology and world changing? Be you, with us!
We offer extensive employee benefits including 10 paid volunteering days, paid birthday off, 401k match with NO vesting, generous health/dental/vision benefits and much more.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#wearecisco
When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.
Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.