SEO Engineer Manager 1427997
Cisco
Application window is expected to close on 10/20/2024
Why You’ll Love Cisco
We change the World; you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more meaningful than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with Cisco leaders, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired.
What you’ll do:
We are seeking a highly skilled and expert SEO Engineer to join our EMI Division. The ideal candidate will be responsible for developing and executing our search engine optimization strategy with a specific focus on self-service experiences in support, community forums, and product documentation. This role will play a critical part in enabling customers to find the information they need quickly and efficiently, thus driving self-service success and deflecting support cases.
Who You'll Work With
Cisco's EMI (Experience Management and Insights) Division is dedicated to improving customer experience through innovative CX Digital Journeys, community engagement, and accessible product documentation. We are committed to providing self-service solutions that empower our users to resolve issues independently, thereby improving customer happiness and reducing the need for direct support intervention.
Who you are
You are a critical and creative problem solver, problem-solver, and continued advocate for the customer. You have an analytical approach that flourishes with data insights. You can translate internal and external research, feedback, business requirements and data into intuitive, simplified digital experiences.
Key Responsibilities:
- Develop, implement, and lead SEO strategies to improve the discoverability of support content, community discussions, and documentation.
- Conduct keyword research and analysis to understand customer behavior and find opportunities for content optimization.
- Collaborate with content creators to ensure SEO standard methodologies are coordinated into digital content across various platforms.
- Supervise and analyze website analytics, SEO performance, and user engagement to identify trends and insights for continuous improvement.
- Use SEO tools and platforms to supervise keyword rankings and the efficiency of SEO initiatives.
- Build reports and present findings to team members, highlighting the impact of SEO efforts on customer self-service and support case deflection.
- Stay up to date with the latest SEO trends, search algorithm updates, and industry standard methodologies to maintain a competitive edge.
- Work multi-functionally with the UX/UI, engineering, and support teams to ensure a seamless and user-friendly self-service experience.
Minimum Skills:
- Bachelor's degree or equivalent experience in Marketing, Computer Science, or a related field.
- Demonstrable experience in SEO with a focus on content discoverability and strategy including a solid understanding of search engine algorithms and ranking methods.
- Experience with SEO analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Excellent analytical skills to derive significant insights from data.
- Knowledge of HTML/CSS and website administration.
Preferred Qualifications:
- Experience in the tech industry, particularly with product documentation and support services, customer service or support roles with an understanding of customer self-service strategies.
- Familiarity with content management systems (CMS) and the ability to work with technical teams to implement SEO strategies.
- Strong problem-solving skills, ability to work under stress. Superb communication and collaboration skills.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!
#WeAreCisco
When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.