We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As the Content Developer (Marketing Automation), you will lead the development of multiple emails, web pages, and SMS. You will be part of the Digital & Direct Executions team within the broader Marketing organization, dedicated to leveraging customer data and insights to deliver meaningful communications to CIBC’s customers. Your responsibilities will include building new emails and web pages in Salesforce and Adobe. You will collaborate with cross-functional teams to create email templates and content, manage standardized email templates, and provide expertise in setting up data integration points inside the emails and web pages to support Marketing Automation journeys across multiple channels. Additionally, you will ensure all email campaigns are optimized for deliverability and engagement, stay updated with email marketing trends and best practices, and develop processes for in-house campaign execution. You will also execute quality assurance on developed work and engage with business stakeholders to understand their requirements and provide solutions.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2-3 days per week on-site, while other days will be remote.

How you'll succeed

• Develop and implement email marketing campaigns, web pages, and SMS using Salesforce Marketing Cloud, Adobe Journey Builder, Adobe Experience Manager
• Work with cross-functional teams to develop email templates and content.
• Manage standardized email templates, including upkeep, enhancements, and testing.
• Provide expertise in setting up data integration points to support Marketing Automation journeys across multiple channels, including email, digital push notifications, and online advertising.
• Ensure that all email campaigns are optimized for deliverability and engagement.
• Stay up-to-date with email marketing trends and best practices.
• Develop and implement processes for in-house campaign execution.
• Execute quality assurance on developed work and collaborate with the quality team to ensure that all email campaigns meet quality standards.
• Engage with business stakeholders to understand their requirements and provide solutions that meet their needs.
• Be a self-starter who can take the initiative to develop new processes.
• Demonstrate relentless curiosity to apply and test new capabilities, such as A/B testing and optimizations.
• Ability to execute multiple campaigns concurrently. Needs to be good under pressure and open to feedback.

Who you are

• Education: Bachelor’s degree in Computer Science, Marketing, or a related field.
• 2+ years of experience in Content Development in Salesforce and Adobe
• 2+ years of experience working with responsive HTML Emails, CSS and CSS Media Queries. This includes building/updating content templates and module blocks.
• 1+ years of experience working with Ampscript within SFMC to build dynamic email content.
• Experience in Email Studio, CloudPage Studio, and Mobile Studio.
• Working knowledge of Data Extensions, Journey Builder, and Automation Studios.
• Working email testing knowledge of Litmus or Email on Acid. Has the ability to troubleshoot and resolve email rendering issues on multiple email clients/devices.
• Good understanding of working with data and creating testing data using Microsoft Excel and SFMC.
• Experience with AmpScript, SQL, Email HTML5, CSS, and JavaScript.
• Knowledge of email marketing best practices.
• Ability to navigate ambiguity and operational challenges.
• Strong interpersonal skills, with a passion for people and relationships.
• Forward-thinking with a focus on continuous improvement and process development.
• Analytical skills to investigate complex problems and communicate detailed information meaningfully.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Teamwork