What you'll be doing

Reporting to the Senior Director, Acquisition Offer Strategy and Management, you will lead the team accountable for creating/costing client offers for Day to Day Banking products (Chequing and Credit Cards), the planning of those offers throughout the fiscal year and the associated P&L costs associated with offers (ie. DOE and Offer Costs/Contra Revenues). You will lead the design of offers, lending a balance of creativity grounded in behavioural and performance data with a view on driving new D2D accounts and primacy through CCD (Credit Card, Chequing and Digital). Your team will lead the planning process in the form of interlock inputs, management of promotional costs and any DOE related to bringing offers to life. You will work with high performing, highly productive and diverse teams across various disciplines to successfully develop offers that ultimately drive revenue growth and deliver value/appeal to new clients.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Strategic planning - Lead the development and implementation of client acquisition strategies to achieve targets for all Day-to-Day Banking products. Identify and implement new opportunities for client acquisition. Determine feasibility and financial impact while contributing to CIBC’s client experience objectives. Optimize client acquisition tactics and marketing budget to ensure profitable return on investment.

• Reporting and analytic insights – by identifying and creating a governance related to key metrics, you will lead your team to drive continuous improvement and enable improved acquisition performance.

• Leadership – you lead by motivating, guiding and imparting your depth of experience to bring collective success. You’ll coach and advocate for team members by elevating their work and showcase your team. You’ll have the transparency of sharing the wins and the losses with a lens of evolving and learning.

• Relationship management – Collaborate with key partner stakeholders to ensure alignment with the client acquisition strategies being implemented. Establish rapport and work effectively with internal and external partners including Day to Day Channel Management, Acquisition Offer Execution, Acquisition Analytics, Digital Technology, Risk Management, Finance, Legal and Compliance, Sales Support, Marketing, Technology, other lines of businesses, and business partners.

Who you are

• You give meaning to data. You enjoy investigating complex problems and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.

• You can demonstrate experience in strategic and business planning. You have a proven ability to self-start net new initiatives and lead/influence team members/stakeholders to move things forward. In-depth knowledge of Day-to-Day Banking products, financial services, and product management experience will be strong assets.

• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.

• You love to learn. You're passionate about growing your knowledge, and you know that there is no limit to what you can achieve.

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do. When issues present themselves, you take actions and drive to close the loop with the client or our channels to support them to do so.

• You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.