Case IQ helps companies protect their employees, culture, and business through world-class software for uncovering, investigating, and preventing fraud, ethics, harassment, discrimination, and security incidents. We’re proud to count a roster of Fortune 500 companies among our customers, which have relied on Case IQ for managing millions of cases over the past 20 years and helping mitigate billions of dollars in financial and brand risk.

We’re looking for an experienced Director of Product Marketing to position, promote, and champion our suite of case management products. Reporting to the VP of Marketing, you will collaborate with cross-functional teams, author product messaging, and ensure our solutions resonate with key business audiences. You will play a pivotal role in driving adoption, customer engagement, and revenue growth.

What You’ll Do

• Develop Case IQ’s unique value proposition and continuously optimize positioning and messaging to our target segments as you learn from market feedback across audiences and industries
• Cultivate customer insights to build personas, customer journey maps, and lifecycle marketing strategies; manage Case IQ’s G2 and similar review site programs
• Serve as marketing’s product expert who knows the product roadmap, shares customer insights with Product, and takes point on sales enablement, feature release communications, and launches
• Collaborate with marketing peers to create awareness and interest in Case IQ, ensuring that marketing programs, campaigns, content, website pages, product information, keywords, etc. all hit the mark
• Lead sales enablement strategy and execution to equip our Sales team with a drumbeat of content, including pitch decks, product overviews, toolkits, guides, battlecards, videos, and product demo assets
• Evolve our email marketing and in-product touchpoints to drive initial product adoption, usage, value realization, retention, and expansion. Inform efforts with continuous analysis of product usage data
• Manage a customer advocacy program to fuel success stories, testimonials, case studies, and referrals

Who We’re Looking For

• 8+ years of product marketing experience, ideally including recent B2B SaaS
• Proven track record of developing and delivering product messaging and positioning plans
• Outstanding storyteller skilled in creating clear, concise, and persuasive messaging tailored to different audiences
• Self-starter with a bias towards action, results, visibility, and well-managed projects
• Strong learning orientation with demonstrated results as an inquisitive problem solver
• Skilled at talking to customers and cultivating working relationships
• Data-driven marketer who strengthens their intuition with large amounts of data and customer insights
• Creator who can produce a wide range of internal and external collateral that stands out
• Performance-focused and accountable to the KPIs related to their work, especially ROI
• Proficient in Salesforce, Marketo, WordPress, Google Analytics, and Pendo (or similar tools)

Perks and Benefits

• Work remotely within a flexible work environment (our team spans the US and Canada)
• Competitive company-paid benefits plan starting day 1!
• Generous professional development budget
• RRSP/ 401k matching program and company stock options
• Half-day Fridays in the summer

Selected candidates will be contacted through BambooHR (please check your junk mail).

Case IQ is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us at hr@caseiq.com.