Additional Locations: Lebanon-Beirut

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Digital Marketing Specialist, GEM

Location: Romania, Lebanon or South Africa

Position overview:

If you live and breathe digital marketing, we want you. We are looking for a Digital Marketing Specialist responsible for planning, executing and optimizing digital marketing campaigns across different digital channels.

The successful candidate will be responsible for the following:

Digital marketing planning and campaign management

• Collaborate to define the digital marketing strategy for the Growth Emerging Markets (GEM) region.
• Collaborate to design, develop, and implement high-impact integrated digital marketing programs.
• Collaborate closely with internal stakeholders to successfully align channel mix according to strategy & focus and provide recommendations to optimize mix or selection of new channels.
• Liaise with divisional marketing and digital marketing teams to adapt content, integrate and validate in alignment and cooperation with EMEA teams.
• Identify and articulate best practices.
• Drive internal and external stakeholders, including agencies to meet deadlines and deliver on commitments.
• Support colleagues across the region to execute local digital strategies and online localization initiatives.

Analysis & Reporting

• Define and monitor digital campaign KPIs.
• Measure and report performance of digital campaigns and present to stakeholders.
• Test, learn and optimize performance based on insights.

Qualifications required for this position:

• Proven work experience in digital marketing.
• Demonstratable experience leading and managing marketing database, email, social media, SEO/SEM, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Working knowledge of Marketing Automation tools (Salesforce suite Marketing Cloud).
• Applied experience using measurement/analysis to regularly optimize Digital Marketing programs.

Profile required:

• University degree or equivalent, with at least 2 years of experience in a similar position, ideally with experience working within a multinational healthcare (pharmaceutical or medical devices) organization.
• Proven excellence in written and verbal communications. Excellent command of English - any additional language will be an asset.
• Willing to travel.
• Customer focused.
• Ability to work cooperatively and proactively with stakeholders across the organization.
• Excellent organizational skills.
• Self motivated and autonomous.
• Detailed orientated.
• Proven track record of exceptional performance, high productivity and the ability to meet deadlines

Requisition ID: 597669

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!