Senior Global Product Manager, Peripheral Interventions - CVI and Acotec
Boston Scientific
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The Senior Global Product Manager will develop, lead, and execute portfolio marketing strategies and initiatives to grow the Boston Scientific Chronic Venous Insufficiency (CVI) franchise, part of Boston Scientific’s Peripheral Interventions division. He/she/they will serve as franchise lead managing and championing the CVI portfolio marketing strategy, both internally and externally with specific focus on portfolio positioning, clinical data and product economics.
This individual will also serve as the divisional liaison to lead and manage all Acotec commercial activities across Boston Scientific’s Peripheral Interventions portfolio to accelerate innovation and global growth. Boston Scientific has a strategic investment and majority stake in Acotec Scientific Holdings, a Chinese medical technology company that offers solutions designed for a variety of interventional procedures. This role will prioritize opportunities to deliver on short-and long-term goals, developing strategies to accelerate portfolio innovation, increase revenue, and protect against competition. He/she/they will serve as the primary liaison driving collaboration and execution with global and country Peripheral Interventions’ Marketing teams as well as with cross-functional partners including R&D, Program Management, Supply Chain, Supplier Quality, Regulatory, Clinical, Medical Affairs & Education, Sourcing, and more.
CVI Portfolio Responsibilities:
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Lead and manage economic marketing strategies, focusing on demonstrating the value of the CVI portfolio. Collaborate with cross-functional partners to create compelling portfolio value propositions and programs.
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Continue to evolve the portfolio value proposition, positioning, and messaging, with a focus on the CVI portfolio economic story to support overarching business messaging while bridging messaging to specific products.
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Partner with the Brand Activation team in creating an integrated marketing communications plan that leverages the CVI portfolio’s positioning and messaging to address business goals
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Establish customer-specific/account-level targeting and create a strategy on how to approach various customers with portfolio-level messaging vs. product-specific messaging vs. economic messaging.
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Partner with Sales Training to create a field-focused training program to ensure rep understanding of the value of the CVI portfolio, the competitive differentiation of the portfolio, effective selling of the portfolio, and account targeting.
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Develop portfolio content to be used in multichannel campaigns, Innovation Center customer visits, industry conferences and sales materials. Partner with Brand Activation on development and execution of tactics to communicate portfolio messaging.
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Monitor the competitive landscape and evolve portfolio positioning, messaging and marketing initiatives as needed to maintain clear, differentiated value proposition in marketplace.
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Partner with Medical Affairs to support and advance a Key Opinion Leader and industry conference strategies to deepen physician engagement and advocacy for the CVI portfolio including execution of supporting events and initiatives.
Acotec Commercial Lead Responsibilities:
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Lead strategic commercial planning efforts for Acotec initiatives working in partnership with global and country marketing teams, to develop fully detailed business strategies to accelerate beyond current growth.
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Lead new product market mapping, identifying potential gaps and opportunities, ensuring new product ideas and commercial strategies meet market demands and align with the division’s broader strategic goals.
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Develop strategic plans aimed at maximizing global market share and revenue, promoting new product launches, portfolio expansion and building brand awareness – champion in partnership with cross-functional teams on key inputs such as customer insights, clinical plan, regulatory requirements, reimbursement, new product development requirements, Supplier Quality integration, etc.
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Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific
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Provide regular updates and reports to senior management on commercial performance and initiatives.
Required Qualifications:
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Bachelor’s degree in marketing, engineering, or healthcare
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5+ years prior commercial marketing, product management, or strategic marketing
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3+ years of medical device experience
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2+ years of demonstrated experience with product lifecycle management
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Experience in managing complex projects, incorporating diverse needs from numerous stakeholders and delivering on commitments including driving decision making and recommendations to senior leadership
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Excellent communication, collaboration, leadership and interpersonal skills
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Experience leading cross functional teams within a dynamic, matrixed and hybrid work environment
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Proven ability to influence drive alignment across diverse teams to achieve consensus and execution of strategic initiatives
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Ability to travel up to 30% of the time, to include international travel
Preferred Qualifications:
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Advanced degree (such as MBA)
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Familiarity with the China market
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Project management skills and experience
Requisition ID: 593951
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.
Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.