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QNX- Senior Product Marketing Manager

Blackberry

Blackberry

Marketing & Communications, Product
Ottawa, ON, Canada
Posted on May 19, 2025

Worker Sub-Type:

Regular

Job Description:

Think embedded, think QNX!

QNX® is a trusted supplier of safe and secure operating systems, hypervisors, frameworks and development tools, and provides expert support and services for building the world’s most critical embedded systems. We are the embedded experts. QNX was born in embedded, and provides time-tested and trusted foundation software, including our deterministic micro-kernel real-time operating system (RTOS), safety-certified products, middleware and security solutions, all purpose-built for embedded systems. Global leaders such as Audi, BMW, General Electric, Cisco, and Lockheed Martin depend on QNX technology for their in-car electronics, medical devices, industrial automation systems, network routers, and other mission- or life-critical applications.

QNX software is trusted by more than 68% of the Electric Vehicle market by volume, 24 of the top 25 EV manufacturers and is running in 255 million vehicles globally. Our foundation products have been pre-certified to ISO 26262 ASIL D, and we offer a broad range of board support packages, professional services, AUTOSAR adaptive support and middleware solutions – from acoustic management to digital cockpits to advanced driving assistance (ADAS) - to accelerate development and help OEMs meet Start of Production (SOP) dates.

Are you the person we're looking for?

Join QNX's expanding Product & Content Marketing team, where we drive innovation in our go-to-market (GTM) strategies and foster advocacy and thought leadership among our customers and the broader market.

We are seeking an experienced product marketer to lead our horizontal product GTM strategies, develop collateral, and create sales tools.

In this role, you will drive strategic positioning for the QNX software portfolio across our target industry verticals, emphasizing their benefits and overall value, ensuring strong product adoption and engagement. Leveraging your expertise, you will develop targeted messaging, value propositions, and go-to-market strategies that effectively address customer needs. Collaborating closely with cross-functional teams, you'll support marketing campaigns as well as sales enablement efforts.

Utilising your relevant industry experience, your seasoned perspective and proven track record in strategic positioning and value proposition development will be instrumental. Additionally, you'll play a crucial role in leading new product or product release launches. Your marketing experience coupled with a technical/engineering background, will be highly advantageous in understanding customer pain points and requirements to tailor messaging and value propositions accordingly.

In return for your talent and enthusiasm, we will provide you with an attractive compensation, commission & benefits package a flexible working model, an opportunity to work with state-of-the-art technology, and the chance to thrive in a dynamic environment, working hand in hand with talented colleagues. In short, you bring the talent and we provide the environment, tools and resources for you to build your skillset and accelerate your growth & personal development.

You will:

  • Lead the strategic positioning and GTM efforts for the QNX portfolio across targeted verticals, closely aligning with industry leads and product management.
  • Understand customer pain points and requirements to tailor messaging and value propositions, ensuring alignment with customer needs and enhancing product adoption and engagement.
  • Support the sales teams to effectively communicate product value propositions and address customer inquiries.
  • Develop impactful marketing content such as presentations, brochures, blogs, videos, and industry studies. Conduct research with industry analysts to analyze product performance, cost reduction strategies, and contributions to cost-saving measures.
  • Conduct detailed market and audience analysis to develop competitive intelligence.
  • Collaborate cross-functionally with engineering, product management, and sales teams to ensure cohesive marketing strategies.

You will have:

  • Extensive experience in embedded software and strong capabilities in product and content marketing.
  • Proven expertise in strategic positioning and value proposition development within the embedded systems industry.
  • Proven track record in product marketing and content creation for various stages of the customer lifecycle.
  • Skilled in distilling technical documentation into compelling narratives tailored to diverse audiences.
  • Excellent collaboration and communication skills across multiple time zones and cultures, with experience working with global sales teams and executive leadership.
  • Exceptional project management skills and the ability to prioritize tasks effectively.
  • Creative problem-solving abilities.
  • Marketing experience coupled with technical/engineering background is a plus.

Why Join QNX:

  • Be part of a pioneering company at the forefront of technology.
  • Collaborate with a passionate and innovative team dedicated to excellence.
  • Opportunity to shape and influence the customer experience in a rapidly evolving industry.

Scheduled Weekly Hours:

40