About Avaya

Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections.

The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships.

We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Learn more at https://www.avaya.com

Description

Demand Generation & Pipeline Acceleration

· Plan, execute, and optimize integrated marketing campaigns aligned with regional revenue goals and target verticals.

· Partner closely with Sales Leaders and Account Managers to identify pipeline gaps and deploy activities that support deal progression.

· Track, report, and improve performance metrics across leads, opportunities, and ROI.

Regional Campaign Execution

· Localize global marketing initiatives for APJ markets, ensuring relevance to customer needs, competitive landscapes, and cultural nuances.

· Manage multi-channel campaigns including webinars, digital content, ABM programs, events, and partner-led activities, in local language.

· Support strategic accounts with tailored account-based initiatives.

Partner Marketing

· Develop joint marketing plans with key channel partners, distributors, and system integrators.

· Co-fund, track, and report partner marketing initiatives to ensure compliance and measurable outcomes.

· Conduct enablement sessions to empower key partners with the latest messaging and solutions.

Events & Industry Engagement

· Lead the execution of flagship regional events, thought-leadership forums, executive roundtables, and sponsorships.

· Manage event logistics, vendor relationships, and post-event follow-up to ensure pipeline influence.

Budget & Business Judgment

· Manage regional marketing budget, ensuring efficient allocation and high return on investment.

· Operates independently with strong business judgment, proactively identifying new marketing opportunities and innovative ways to support revenue growth.

Cross-Functional Collaboration

· Work closely with Product Marketing, Global Campaigns, Communications, and Sales Operations teams.

· Ensure consistent positioning of Avaya solutions across all regional touchpoints.

· Contribute regional insights to global strategy teams.

Requirements

· 7–10 years of relevant experience

· Bachelor’s degree or equivalent combination of education and experience.

Preferred

· Experience with unified communications, contact center technologies, or cloud transformation solutions.

· Proficiency with CRM and marketing automation tools (Salesforce)

· Experience supporting multiple countries within APJ.

· Multilingual capabilities (English required; Cantonese, Mandarin, or Japanese a plus).

Experience

Education